The effect of corporate environmental commitment on green product innovation

Ching Hsun Chang

The effect of corporate environmental commitment on green product innovation

Ching Hsun Chang^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Citations (Scopus)

Abstract

This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental commitment on green relationship learning and green human capital which are positively associated with green product innovation in the Taiwanese manufacturing industry. This study selects the external factor, green relationship learning, and the internal factor, green human capital, as two mediators, and discusses their mediation effects on the positive relationship between corporate environmental commitment and green product innovation. The results show that corporate environmental commitment is a driver of green relationship learning and green human capital. This study shows that corporate environmental commitment can positively affect green product innovation performance via the two mediators: green relationship learning and green human capital on the relationship.

Original language	English
Title of host publication	2012 Proceedings of Portland International Center for Management of Engineering and Technology
Subtitle of host publication	Technology Management for Emerging Technologies, PICMET'12
Pages	1144-1151
Number of pages	8
Publication status	Published - 2012
Externally published	Yes
Event	2012 Portland International Conference on Management of Engineering and Technology - Technology Management for Emerging Technologies, PICMET'12 - Vancouver, BC, Canada Duration: 2012 Jul 29 → 2012 Aug 2

Publication series

Name	2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12

Conference

Conference	2012 Portland International Conference on Management of Engineering and Technology - Technology Management for Emerging Technologies, PICMET'12
Country/Territory	Canada
City	Vancouver, BC
Period	2012/07/29 → 2012/08/02

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

ASJC Scopus subject areas

Management of Technology and Innovation

Cite this

Chang, C. H. (2012). The effect of corporate environmental commitment on green product innovation. In 2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12 (pp. 1144-1151). Article 6304134 (2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12).

The effect of corporate environmental commitment on green product innovation. / Chang, Ching Hsun.
2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12. 2012. p. 1144-1151 6304134 (2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Chang, CH 2012, The effect of corporate environmental commitment on green product innovation. in 2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12., 6304134, 2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12, pp. 1144-1151, 2012 Portland International Conference on Management of Engineering and Technology - Technology Management for Emerging Technologies, PICMET'12, Vancouver, BC, Canada, 2012/07/29.

Chang CH. The effect of corporate environmental commitment on green product innovation. In 2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12. 2012. p. 1144-1151. 6304134. (2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12).

Chang, Ching Hsun. / The effect of corporate environmental commitment on green product innovation. 2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12. 2012. pp. 1144-1151 (2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12).

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abstract = "This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental commitment on green relationship learning and green human capital which are positively associated with green product innovation in the Taiwanese manufacturing industry. This study selects the external factor, green relationship learning, and the internal factor, green human capital, as two mediators, and discusses their mediation effects on the positive relationship between corporate environmental commitment and green product innovation. The results show that corporate environmental commitment is a driver of green relationship learning and green human capital. This study shows that corporate environmental commitment can positively affect green product innovation performance via the two mediators: green relationship learning and green human capital on the relationship.",

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The effect of corporate environmental commitment on green product innovation

Abstract

Publication series

Conference

UN SDGs

ASJC Scopus subject areas

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