The effect of corporate environmental commitment on green product innovation

Ching Hsun Chang*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental commitment on green relationship learning and green human capital which are positively associated with green product innovation in the Taiwanese manufacturing industry. This study selects the external factor, green relationship learning, and the internal factor, green human capital, as two mediators, and discusses their mediation effects on the positive relationship between corporate environmental commitment and green product innovation. The results show that corporate environmental commitment is a driver of green relationship learning and green human capital. This study shows that corporate environmental commitment can positively affect green product innovation performance via the two mediators: green relationship learning and green human capital on the relationship.

Original languageEnglish
Title of host publication2012 Proceedings of Portland International Center for Management of Engineering and Technology
Subtitle of host publicationTechnology Management for Emerging Technologies, PICMET'12
Pages1144-1151
Number of pages8
Publication statusPublished - 2012
Externally publishedYes
Event2012 Portland International Conference on Management of Engineering and Technology - Technology Management for Emerging Technologies, PICMET'12 - Vancouver, BC, Canada
Duration: 2012 Jul 292012 Aug 2

Publication series

Name2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12

Conference

Conference2012 Portland International Conference on Management of Engineering and Technology - Technology Management for Emerging Technologies, PICMET'12
Country/TerritoryCanada
CityVancouver, BC
Period2012/07/292012/08/02

ASJC Scopus subject areas

  • Management of Technology and Innovation

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