The effect of an internet-based, stage-matched message intervention on young taiwanese women's physical activity

Sheu Jen Huang, Wen Chi Hung, Maiga Chang, Janie Chang

Research output: Contribution to journalArticle

29 Citations (Scopus)

Abstract

A web-based, stage-matched message intervention was designed in order to see the effect on the physical activity of young Taiwanese women with regard to several variables. The intervention was guided by the Transtheoretical Model (TTM) and was evaluated using a pre-post-test control group design. One hundred thirty female freshmen, enrolled in a nursing class in a university in Taipei, completed the survey at three different points in time. They were assigned to three groups: an experimental group with stage-matched messages on the website, a generic group with non-stage-matched messages on the website, and a control group that was given only lectures but had no access to the website. Results indicated that the subjects in the stage-matched group improved most in terms of stage-of-exercise and amount of physical activity, followed by the generic group at immediate post-test; meanwhile, the control group had a tendency toward downward change. The effect did not persist, however, for the first two groups. A significantly higher level of exercise self-efficacy was found in the stage-matched group than in the other two groups immediately after the intervention. The results suggested that a website conveying theory-based messages can serve as a useful tool for improving young females' physical activity and exercise self-efficacy. Additionally, we need research that edxplores different degrees and dimensions of tailoring in order to find the optimal degree of audience segmentation.

Original languageEnglish
Pages (from-to)210-227
Number of pages18
JournalJournal of Health Communication
Volume14
Issue number3
DOIs
Publication statusPublished - 2009 Apr 1

Fingerprint

Internet
Websites
Exercise
Group
Self Efficacy
website
Control Groups
Nursing
Conveying
Research Design
self-efficacy
Research
nursing
university

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

Cite this

The effect of an internet-based, stage-matched message intervention on young taiwanese women's physical activity. / Huang, Sheu Jen; Hung, Wen Chi; Chang, Maiga; Chang, Janie.

In: Journal of Health Communication, Vol. 14, No. 3, 01.04.2009, p. 210-227.

Research output: Contribution to journalArticle

@article{c47c29408ec74e5da061bcdfaae29471,
title = "The effect of an internet-based, stage-matched message intervention on young taiwanese women's physical activity",
abstract = "A web-based, stage-matched message intervention was designed in order to see the effect on the physical activity of young Taiwanese women with regard to several variables. The intervention was guided by the Transtheoretical Model (TTM) and was evaluated using a pre-post-test control group design. One hundred thirty female freshmen, enrolled in a nursing class in a university in Taipei, completed the survey at three different points in time. They were assigned to three groups: an experimental group with stage-matched messages on the website, a generic group with non-stage-matched messages on the website, and a control group that was given only lectures but had no access to the website. Results indicated that the subjects in the stage-matched group improved most in terms of stage-of-exercise and amount of physical activity, followed by the generic group at immediate post-test; meanwhile, the control group had a tendency toward downward change. The effect did not persist, however, for the first two groups. A significantly higher level of exercise self-efficacy was found in the stage-matched group than in the other two groups immediately after the intervention. The results suggested that a website conveying theory-based messages can serve as a useful tool for improving young females' physical activity and exercise self-efficacy. Additionally, we need research that edxplores different degrees and dimensions of tailoring in order to find the optimal degree of audience segmentation.",
author = "Huang, {Sheu Jen} and Hung, {Wen Chi} and Maiga Chang and Janie Chang",
year = "2009",
month = "4",
day = "1",
doi = "10.1080/10810730902805788",
language = "English",
volume = "14",
pages = "210--227",
journal = "Journal of Health Communication",
issn = "1081-0730",
publisher = "Taylor and Francis Ltd.",
number = "3",

}

TY - JOUR

T1 - The effect of an internet-based, stage-matched message intervention on young taiwanese women's physical activity

AU - Huang, Sheu Jen

AU - Hung, Wen Chi

AU - Chang, Maiga

AU - Chang, Janie

PY - 2009/4/1

Y1 - 2009/4/1

N2 - A web-based, stage-matched message intervention was designed in order to see the effect on the physical activity of young Taiwanese women with regard to several variables. The intervention was guided by the Transtheoretical Model (TTM) and was evaluated using a pre-post-test control group design. One hundred thirty female freshmen, enrolled in a nursing class in a university in Taipei, completed the survey at three different points in time. They were assigned to three groups: an experimental group with stage-matched messages on the website, a generic group with non-stage-matched messages on the website, and a control group that was given only lectures but had no access to the website. Results indicated that the subjects in the stage-matched group improved most in terms of stage-of-exercise and amount of physical activity, followed by the generic group at immediate post-test; meanwhile, the control group had a tendency toward downward change. The effect did not persist, however, for the first two groups. A significantly higher level of exercise self-efficacy was found in the stage-matched group than in the other two groups immediately after the intervention. The results suggested that a website conveying theory-based messages can serve as a useful tool for improving young females' physical activity and exercise self-efficacy. Additionally, we need research that edxplores different degrees and dimensions of tailoring in order to find the optimal degree of audience segmentation.

AB - A web-based, stage-matched message intervention was designed in order to see the effect on the physical activity of young Taiwanese women with regard to several variables. The intervention was guided by the Transtheoretical Model (TTM) and was evaluated using a pre-post-test control group design. One hundred thirty female freshmen, enrolled in a nursing class in a university in Taipei, completed the survey at three different points in time. They were assigned to three groups: an experimental group with stage-matched messages on the website, a generic group with non-stage-matched messages on the website, and a control group that was given only lectures but had no access to the website. Results indicated that the subjects in the stage-matched group improved most in terms of stage-of-exercise and amount of physical activity, followed by the generic group at immediate post-test; meanwhile, the control group had a tendency toward downward change. The effect did not persist, however, for the first two groups. A significantly higher level of exercise self-efficacy was found in the stage-matched group than in the other two groups immediately after the intervention. The results suggested that a website conveying theory-based messages can serve as a useful tool for improving young females' physical activity and exercise self-efficacy. Additionally, we need research that edxplores different degrees and dimensions of tailoring in order to find the optimal degree of audience segmentation.

UR - http://www.scopus.com/inward/record.url?scp=67651115608&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=67651115608&partnerID=8YFLogxK

U2 - 10.1080/10810730902805788

DO - 10.1080/10810730902805788

M3 - Article

C2 - 19440906

AN - SCOPUS:67651115608

VL - 14

SP - 210

EP - 227

JO - Journal of Health Communication

JF - Journal of Health Communication

SN - 1081-0730

IS - 3

ER -