Teachable moments in news media—an analysis of audience awareness, enjoyment, interest, opinion formation, and understanding (AEIOU) toward science

Leon Yufeng Wu, Shannah Pinhsuan Wu, Chun Yen Chang

Research output: Contribution to journalArticlepeer-review

Abstract

In light of the increased time spent by people on watching the news via social media, what might be the communication impacts if science education could help in producing science news media for the public? The present study compared the audience levels of awareness, enjoyment, interest, opinion formation, and understanding (AEIOU) toward science experimentally between two groups: the general science communication (GSC) group (i.e., participants with general daily science news digestion) and the science edu-communication (SEC) group (i.e., participants who watched science news videos produced jointly by science educators, scientists, and news media production teams). As a result, those in the SEC group showed significantly higher levels of “interest”, formed more scientific “opinions”, and had better “understanding” than the GSC participants. In terms of creating an “additional opportunity” to develop science news media sustainably for the public, the present study confirms more salient outcomes when science educators are involved in the production of science news media.

Original languageEnglish
Article number10212
Pages (from-to)1-15
Number of pages15
JournalSustainability (Switzerland)
Volume12
Issue number23
DOIs
Publication statusPublished - 2020 Dec 1

Keywords

  • AEIOU
  • Science communication
  • Science edu-communication
  • Science news media
  • Scientific literacy in media (SLiM)

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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