Sports spectator behavior: A test of the theory of planned behavior

Wan Chen Lu, Shin Huei Lin, Chih Fu Cheng

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


The theory of planned behavior has been applied to sports and exercise behaviors. According to this theory, human intention to take action in a specific context is guided by three antecedents: attitude, subjective norm, and perceived behavioral control. Behavioral intention mediates the relationships between these three considerations and its ultimate performance. However, this theory has seldom been applied to the behaviors of spectators of sporting events. A sample of 269 volleyball spectators in Taiwan was studied to examine whether people's intention mediated their attitudes, subjective norms, and perceived behavioral control toward a given behavior, watching the 2010 Fédération Internationale de Volleyball World Grand Prix in Taipei. Regression analyses did not support behavioral intention as a mediator. This result is discussed in the context of planned behavior.

Original languageEnglish
Pages (from-to)1017-1026
Number of pages10
JournalPerceptual and motor skills
Issue number3
Publication statusPublished - 2011 Dec

ASJC Scopus subject areas

  • Experimental and Cognitive Psychology
  • Sensory Systems


Dive into the research topics of 'Sports spectator behavior: A test of the theory of planned behavior'. Together they form a unique fingerprint.

Cite this