Skip to main navigation
Skip to search
Skip to main content
National Taiwan Normal University Home
Help & FAQ
English
中文
Home
Profiles
Research units
Research output
Projects
Press/Media
Datasets
Activities
Prizes
Student theses
Search by expertise, name or affiliation
Simple database marketing tools in customer analysis and retention
Yu Hui Tao
*
,
Chu Chen Rosa Yeh
*
Corresponding author for this work
Research output
:
Contribution to journal
›
Article
›
peer-review
19
Citations (Scopus)
Overview
Fingerprint
Fingerprint
Dive into the research topics of 'Simple database marketing tools in customer analysis and retention'. Together they form a unique fingerprint.
Sort by
Weight
Alphabetically
Social Sciences
Analysis
100%
Customer
100%
Retention
100%
Database Marketing
100%
Enterprises
42%
Approach
28%
Application
28%
Purpose
14%
Skills
14%
Problem
14%
Activity
14%
Implementation
14%
Service Industries
14%
Planning
14%
Marketing
14%
Codes
14%
Technology
14%
Effectiveness
14%
Investment
14%
Sales
14%
Equations
14%
Revenue
14%
Credit
14%
Customer Loyalty
14%
Adoption
14%
INIS
tools
100%
marketing
100%
retention
100%
business
37%
information
25%
applications
25%
humans
12%
increasing
12%
equations
12%
data analysis
12%
implementation
12%
planning
12%
investment
12%
sales
12%
credit cards
12%
Computer Science
Database
100%
Application
28%
Information Technology
28%
Service
14%
Data Analysis
14%
Centered Approach
14%
Business Practice
14%
Return on Investment
14%
Business Problem
14%
Economics, Econometrics and Finance
Return on Investment
33%
Credit Card
33%