Shedding Some Light On Single-Parent Families’ Travel Preferences in Group Package Tours

Chin Tsai Lin, Kuo Ching Wang, Ching Yeh, Wen Yu Chen

Research output: Contribution to journalArticlepeer-review

Abstract

As the internal social structures of families have been dramatically changing worldwide since the late 1960s, studies of behaviors of single-parent families have turned into one of the most prestige exploring territories on outbound travel preferences. In terms of Group Package Tours (GPT), this study meticulously surveyed 30 families from Taiwan and has been a pioneer in examining the single-parent families’ preferences. Through close analysis and chi-square measures, the results have led to significant preferences of single-parent families different from the earlier GPT general formula. This paper has gone one step further, revealing children’s significant roles, particularly on decision making. Inconsistent with prior travel studies, children’s preference and financial sponsorship greatly affect choices and preferences. Five propositions are outlined in this paper with significant implications and suggestions for travel marketers.

Original languageEnglish
Pages (from-to)465-488
Number of pages24
JournalLoisir et Societe
Volume30
Issue number2
DOIs
Publication statusPublished - 2007 Jan 1

ASJC Scopus subject areas

  • Sociology and Political Science

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