TY - JOUR
T1 - Sensation Seeking, Message Sensation Value, and Destinations
T2 - A Cross-Cultural Comparison
AU - Lu, Allan Cheng Chieh
AU - Chi, Christina Geng Qing
AU - Lu, Carol Yi Rong
N1 - Publisher Copyright:
© 2014, © The Author(s) 2014.
PY - 2017/3/1
Y1 - 2017/3/1
N2 - This study investigated whether advertisements with different (high or low) message sensation value (MSV) had different impacts on consumers with different (high or low) sensation-seeking (SS) trait with regard to their destination image perceptions and behavioral intentions through a cross-cultural comparison. The results indicated that for U.S. samples, matched MSV and SS trait (low–low) had stronger influence on consumers’ destination image perceptions than mismatched MSV and SS trait (low–high); while for Chinese samples, matched MSV and SS trait (high–high) had stronger influence on consumers’ behavioral intentions and destination image perceptions than mismatched MSV and SS trait (high–low). In addition, culture was found to moderate the effect of MSV and SS trait on consumers’ destination image and behavioral intentions. Finally, destination image was found to be a significant predictor of behavioral intentions.
AB - This study investigated whether advertisements with different (high or low) message sensation value (MSV) had different impacts on consumers with different (high or low) sensation-seeking (SS) trait with regard to their destination image perceptions and behavioral intentions through a cross-cultural comparison. The results indicated that for U.S. samples, matched MSV and SS trait (low–low) had stronger influence on consumers’ destination image perceptions than mismatched MSV and SS trait (low–high); while for Chinese samples, matched MSV and SS trait (high–high) had stronger influence on consumers’ behavioral intentions and destination image perceptions than mismatched MSV and SS trait (high–low). In addition, culture was found to moderate the effect of MSV and SS trait on consumers’ destination image and behavioral intentions. Finally, destination image was found to be a significant predictor of behavioral intentions.
KW - behavioral intention
KW - culture
KW - destination image
KW - message sensation value (MSV)
KW - sensation-seeking (SS) trait
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U2 - 10.1177/1096348014550872
DO - 10.1177/1096348014550872
M3 - Article
AN - SCOPUS:85012231834
SN - 1096-3480
VL - 41
SP - 357
EP - 383
JO - Journal of Hospitality and Tourism Research
JF - Journal of Hospitality and Tourism Research
IS - 3
ER -