TY - JOUR
T1 - Seniors' perceptions of service features on outbound group package tours
AU - Wang, Kuo Ching
AU - Ma, Ai Ping
AU - Hsu, Mei Ting
AU - Jao, Po Chen
AU - Lin, Ching Wen
PY - 2013/8
Y1 - 2013/8
N2 - The objective of this study is to develop scales addressing seniors' perception of group package tour service features (GPTSFs) in Taiwan and China, and thus extend the existing literature regarding the service quality theory. This research used a qualitative method to generate sample items and a quantitative approach to develop and validate GPTSF scales. Findings from a survey with 239/217 experienced senior tourists from Taiwan/China identify five important factors (i.e., tour leader and tour guide, restaurant, hotel, coach, and scenic spot) among seniors in Taiwan and three factors (i.e., pre-tour briefing, restaurant, and optional tour) among seniors in China. Based on our findings, travel agencies can adjust their managerial directions to make them flexible enough to react efficiently to environmental changes and consumer needs.
AB - The objective of this study is to develop scales addressing seniors' perception of group package tour service features (GPTSFs) in Taiwan and China, and thus extend the existing literature regarding the service quality theory. This research used a qualitative method to generate sample items and a quantitative approach to develop and validate GPTSF scales. Findings from a survey with 239/217 experienced senior tourists from Taiwan/China identify five important factors (i.e., tour leader and tour guide, restaurant, hotel, coach, and scenic spot) among seniors in Taiwan and three factors (i.e., pre-tour briefing, restaurant, and optional tour) among seniors in China. Based on our findings, travel agencies can adjust their managerial directions to make them flexible enough to react efficiently to environmental changes and consumer needs.
KW - Group package tour (GPT)
KW - Senior
KW - Service features (SF)
UR - http://www.scopus.com/inward/record.url?scp=84877662315&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84877662315&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2011.12.026
DO - 10.1016/j.jbusres.2011.12.026
M3 - Article
AN - SCOPUS:84877662315
SN - 0148-2963
VL - 66
SP - 1021
EP - 1027
JO - Journal of Business Research
JF - Journal of Business Research
IS - 8
ER -