Senior citizens and their dining-out traits: Implications for restaurants

Yu Hua Christine Sun*, Alastair M. Morrison

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

25 Citations (Scopus)


Continuing and rapid growth of the mature population in Taiwan has forced the restaurant industry to prepare for substantial social and demographic changes. This study used a telephone survey to elicit attributes important to the restaurant patronage behaviors of consumers aged 65 and older who lived independently. The variables examined include a battery of demographic and health-related variables, a series of motivation attributes, restaurant selection criteria, and measures of consumer's restaurant patronage behaviors. Two distinctive segments were identified; frequent and convenience restaurant patrons, and occasional and family restaurant patrons. The results of this study of mature consumer's restaurant patronage behavior have several implications for this increasingly important and prominent segment of the restaurant consumer marketplace.

Original languageEnglish
Pages (from-to)376-394
Number of pages19
JournalInternational Journal of Hospitality Management
Issue number2
Publication statusPublished - 2007 Jun


  • Health state
  • Market segment
  • Mature solitary consumers
  • Motivation
  • Restaurant patronage behavior
  • Restaurant selection criteria

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management


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