Regulatory focus and attribute framing: Evidence of compatibility effects in advertising

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	31
Issue number	1
Publication status	Published - 2012
Externally published	Yes

ASJC Scopus subject areas

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title = "Regulatory focus and attribute framing: Evidence of compatibility effects in advertising",

author = "Lin, \{Hui Fei\} and Fuyuan Shen",

year = "2012",

language = "English",

volume = "31",

journal = "International Journal of Advertising",

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AU - Shen, Fuyuan

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SN - 0265-0487

VL - 31

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