Regulatory focus and attribute framing: Evidence of compatibility effects in advertising

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	31
Issue number	1
Publication status	Published - 2012
Externally published	Yes

ASJC Scopus subject areas

@article{18558b31361f481696618b68460c8c60,

title = "Regulatory focus and attribute framing: Evidence of compatibility effects in advertising",

author = "Lin, {Hui Fei} and Fuyuan Shen",

year = "2012",

language = "English",

volume = "31",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "1",

}

TY - JOUR

T1 - Regulatory focus and attribute framing

T2 - Evidence of compatibility effects in advertising

AU - Lin, Hui Fei

AU - Shen, Fuyuan

PY - 2012

Y1 - 2012

UR - http://www.scopus.com/inward/record.url?scp=84863157858&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84863157858&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:84863157858

SN - 0265-0487

VL - 31

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -