Profitability measurement of UK theme parks: An aggregate approach

Yi De Liu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

12 Citations (Scopus)


Traditionally, financial ratios were used for profitability measurement. This research attempts to apply data envelopment analysis (DEA) to aggregate various financial ratios into a composite profitability index. The research sample includes 13 parks managed by 10 leading theme park operators in the UK. The result first reveals that multi-site operators are significantly more profitable than their single-site rivals. Furthermore, the consistency between DEA and ratio analysis indicates that DEA can be used as a good proxy of ratio analysis. It is hoped that this approach can provide new insights about financial measurement not available to managers through ratio analysis.

Original languageEnglish
Pages (from-to)283-288
Number of pages6
JournalInternational Journal of Tourism Research
Issue number3
Publication statusPublished - 2008 May
Externally publishedYes


  • Data envelopment analysis
  • Financial ratios
  • Profitability
  • Theme park
  • Window analysis

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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