Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Lung Hung Chen; Mei Yen Chen; Yun Ci Ye; I. Wu Tung; Chih Fu Cheng; Shen Tung

doi:10.1108/ijsms-13-04-2012-b003

Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Lung Hung Chen, Mei Yen Chen, Yun Ci Ye, I. Wu Tung, Chih Fu Cheng, Shen Tung

Research output: Contribution to journal › Article › peer-review

20 Citations (Scopus)

Abstract

The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

Original language	English
Pages (from-to)	249-266
Number of pages	18
Journal	International Journal of Sports Marketing and Sponsorship
Volume	13
Issue number	4
DOIs	https://doi.org/10.1108/ijsms-13-04-2012-b003
Publication status	Published - 2012
Externally published	Yes

Keywords

Corporate responsibility
Positive psychology
Service quality

ASJC Scopus subject areas

Business and International Management
Finance
Marketing

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10.1108/ijsms-13-04-2012-b003

Cite this

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abstract = "The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.",

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AU - Chen, Mei Yen

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AU - Tung, I. Wu

AU - Cheng, Chih Fu

AU - Tung, Shen

PY - 2012

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AB - The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

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Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Abstract

Keywords

ASJC Scopus subject areas

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