Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Lung Hung Chen, Mei-Yen Chen, Yun Ci Ye, I. Wu Tung, Chih-Fu Cheng, Shen Tung

Research output: Contribution to journalArticle

8 Citations (Scopus)


The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

Original languageEnglish
Pages (from-to)249-266
Number of pages18
JournalInternational Journal of Sports Marketing and Sponsorship
Issue number4
Publication statusPublished - 2012 Nov 1



  • Corporate responsibility
  • Positive psychology
  • Service quality

ASJC Scopus subject areas

  • Business and International Management
  • Finance
  • Marketing

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