Patterns of motives for social network site use among sixth grade pupils in Taiwan

Chien Yuan Su, Chiung Hui Chiu, Ying Chun Chou, Chi Chico

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This study examined the profiles, gender, digital opportunities, and patterns of motives for using social networking sites (SNSs) among 401 sixth-grade pupils in Taiwan. A survey based on Aladwani's GoToFB scale and a self-constructed questionnaire were employed to gather information on pupils’ SNS use motives and their usage frequency of Internet-accessible electronic devices. The results show that their primary motive of using SNSs was connecting with others. Significant differences were found in connecting, sharing, organizing, and monitoring between genders, and in connecting, sharing, relaxing, branding, monitoring, and expressing between pupils with different digital opportunities due to regional digital development. In addition, a two-stage cluster analysis yielded four distinct subgroups: highly motivated, less motivated, relaxed-oriented, and socially-oriented. They were varied not only in their motives of SNS use, but also in the usage frequency of Internet-accessible electronic devices.

Original languageEnglish
Pages (from-to)1781-1793
Number of pages13
JournalTelematics and Informatics
Volume35
Issue number6
DOIs
Publication statusPublished - 2018 Sep 1

    Fingerprint

Keywords

  • Clustering analysis
  • Digital opportunity
  • Gender
  • Motives of SNS use
  • Pupils of elementary school

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Electrical and Electronic Engineering

Cite this