Motivating Individuals to Take Responsible Ocean Action: The Mediatory Effects of Attitude toward the Ocean

Guang Ying Liu, Yi Chen Lin, Ting Kuang Yeh*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


When considering how to improve public literacy and behavior related to specific themes, top priority is usually given to strategies that enhance relevant knowledge. Fostering attitude comes later. Understanding the mechanisms of behavior may help us develop better policy and educational strategies. However, how knowledge and attitude impact behavior is still under investigation. The aim of this study is to explore the relationships among ocean knowledge, attitude toward the ocean, and the intention to behave responsibly in the marine setting. Specifically, we investigated a potential mediation mechanism by recruiting a total of 266 participants, whose ocean knowledge, attitudes toward the ocean, and intention to behave responsibly were evaluated using questionnaires. The results indicate that a person’s attitude toward the ocean may indeed be a mediating factor between ocean knowledge and their intention to show positive marine behavior. In order to engage people in responsible ocean behavior, other forms of assistance from marine policy and education are recommended. Additionally, it would be of interest for future studies to investigate the effects of attitude and attitude-related knowledge in the development of ocean actions.

Original languageEnglish
Article number2676
JournalInternational journal of environmental research and public health
Issue number3
Publication statusPublished - 2023 Feb


  • attitude toward the ocean
  • marine education
  • mediatory effects
  • ocean literacy

ASJC Scopus subject areas

  • Pollution
  • Public Health, Environmental and Occupational Health
  • Health, Toxicology and Mutagenesis


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