More Than just Fame: Learning from Internet Celebrities—Uses and Gratifications Perspective

Wan Hsuan Yen, Chi Cheng Chang, Shih Chi Chou

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In recent years, the Internet Celebrities (ICs) have emerged as the most influential factor on adolescents. Although ICs are simply other users uploading their user-generated content (UGC), they attract followers through their unique combination of similarity, sociability, and a sense of being different from the audience. While ICs were widely discussed in fields like marketing and youth culture, few researches studied their education value. Our study utilize Uses and Gratifications Theory to extract students’ perceptive motivation to learn from ICs’ videos. We surveyed 101 high school students about their motivations to use ICs’ video to learn enterprise finance. These students considered Entertainment, Convenience, and Information were major gratifications they would get by learning from ICs’ videos. We also found past experience with ICs’ videos did influence student’s perceptive Escapism gratification.

Original languageEnglish
Title of host publicationInnovative Technologies and Learning - 2nd International Conference, ICITL 2019, Proceedings
EditorsLisbet Rønningsbakk, Ting-Ting Wu, Frode Eika Sandnes, Yueh-Min Huang
PublisherSpringer
Pages407-416
Number of pages10
ISBN (Print)9783030353421
DOIs
Publication statusPublished - 2019 Jan 1
Event2nd International Conference on Innovative Technologies and Learning, ICITL 2019 - Tromsø, Norway
Duration: 2019 Dec 22019 Dec 5

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume11937 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference2nd International Conference on Innovative Technologies and Learning, ICITL 2019
CountryNorway
CityTromsø
Period19/12/219/12/5

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Keywords

  • Internet celebrity
  • Media in education
  • Secondary education
  • Uses and Gratifications Theory (UGT)
  • YouTuber

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

Yen, W. H., Chang, C. C., & Chou, S. C. (2019). More Than just Fame: Learning from Internet Celebrities—Uses and Gratifications Perspective. In L. Rønningsbakk, T-T. Wu, F. E. Sandnes, & Y-M. Huang (Eds.), Innovative Technologies and Learning - 2nd International Conference, ICITL 2019, Proceedings (pp. 407-416). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11937 LNCS). Springer. https://doi.org/10.1007/978-3-030-35343-8_44