More information, stronger effectiveness? Different group package tour advertising components on web page

Kuo Ching Wang, Shu Hui Chou, Che Jen Su, Hsin Yi Tsai

Research output: Contribution to journalArticlepeer-review

31 Citations (Scopus)

Fingerprint Dive into the research topics of 'More information, stronger effectiveness? Different group package tour advertising components on web page'. Together they form a unique fingerprint.

Business & Economics