Modeling internal marketing and employee loyalty: A quantitative approach

Yu Chuan Chen*, Shinyi Lin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study develops a structural model and tests it in a hospital to identify how internal marketing quality influences employee organizational loyalty. Data were collected from 240 respondents from a private hospital in Taiwan. All survey information was coded for statistical analyses and entered into a computer database. The data were analyzed using descriptive statistics, factory analysis, and structural equation modeling (SEM). SEM analysis indicated a good fit between the hypothesized model and the sample data. Results indicated a significant path coefficient of.63 between internal marketing and employee loyalty. The test results show the strong role of internal marketing on employee loyalty.

Original languageEnglish
Pages (from-to)99-109
Number of pages11
JournalAsian Social Science
Volume9
Issue number5
DOIs
Publication statusPublished - 2013 Apr 27
Externally publishedYes

Keywords

  • Employee loyalty
  • Healthcare industry
  • Internal marketing

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)

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