Mindfulness in learning safe sex via social media: Perspectives of personality and experiential value

Jon Chao Hong, Chi Ruei Tsai, Chi Fan-Chiang, Ming Yueh Hwang

Research output: Contribution to journalArticle

3 Citations (Scopus)


Sexual topics are attractive to young adults and this may invoke substantial attention that diverts their thinking regarding sexual intervention to engage learning contents. The aim of this study was to explore students’ mindfulness when learning how to use condoms from watching videos on a social media (i.e., YouTube), and to self-assess their mindfulness, which reflected to their continuance intention to learn about safe sex via social media, mediated by their perception of hedonic and utilitarian values. Data from 132 senior high students were collected and subjected to confirmatory factor analysis and structural equation modeling. The results indicated that the neuroticism personality trait was positively correlated to mindfulness, but openness was negatively correlated to mindfulness. Mindfulness was positively correlated to both hedonic and utilitarian experiential values, and both experiential values were positively correlated to continuance intention to learn about safe sex via social media. The implications of this study suggest that social media may be a useful channel for senior high school students to learn sexual health concepts.

Original languageEnglish
Pages (from-to)337-346
Number of pages10
JournalComputers in Human Behavior
Publication statusPublished - 2016 Nov 1



  • Experiential value
  • Mindfulness
  • Personality
  • Sex education
  • Social media

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • Psychology(all)

Cite this