Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status

Hung Chou Lin, Shih Tse Wang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Fingerprint

Dive into the research topics of 'Message Sidedness in Health Claims: Roles of Mood State, Product Involvement, and Self-Rated Health Status'. Together they form a unique fingerprint.

Social Sciences

INIS