Merging science education into communication: Developing and validating a scale for Science Edu-Communication utilizing awareness, enjoyment, interest, opinion formation, and understanding dimensions (SEC-AEIOU)

Leon Yufeng Wu, Shannah Pinhsuan Wu, Chun Yen Chang

Research output: Contribution to journalArticle


For better understanding of howthe public perceive the information in science communication; this study sought to develop the scale of Science Edu-Communication (SEC), an instrument to measure AEIOU: Awareness; Enjoyment; Interest; Opinion formation; and Understanding. The AEIOU framework was adopted for use as the major component of SEC to depict participants' general perceptions of science communication fromtheir daily life experiences. Responses from121 participantswere analysed using exploratory factor analysis; item discrimination; and qualitative coding analysis. Results support SEC-AEIOU as a valid and reliable instrument to measure the effectiveness of science communication experiences. Additionally; SEC-AEIOU can serve as a framework for research and practice to bridge science communication and science education. In particular; science communicators; educators; and institutions that engage in science communication and educational activities may benefit from such a metric. This scale seeks to assist in building a robust framework to facilitate the trend of bridging science communication and science education: Science Edu-Communication.

Original languageEnglish
Article number4551
JournalSustainability (Switzerland)
Issue number17
Publication statusPublished - 2019 Sep



  • Science communication
  • Science edu-communication
  • Science education

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law

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