Measuring sustainable tourism attitude scale (SUS-TAS) in an Eastern island context

Cheng Yu Hsu, Mei Yen Chen*, Gyan P. Nyaupane, Shin Huei Lin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

50 Citations (Scopus)


The concept of sustainability has been widely accepted in tourism to mitigate the detrimental effects of mass tourism. However, developing a valid scale and testing it in cross-cultural settings is critical in evaluating sustainable tourism outcomes. This study examines the validity of the Sustainable Tourism Attitude Scale (SUS-TAS) in an Eastern island context. We adopted competing models testing, cross-cultural validity examination, and multigroup confirmatory factor analyses. Data were collected from three archipelagoes in Taiwan. A seven correlated-factor model was identified as the best-fitting model. Cross-cultural validity demonstrates that SUS-TAS shares the same psychometric properties originally found in Choi and Sirakaya (2005), and multigroup confirmatory factor analyses support the concept that SUS-TAS has the same cognitive framework across the three groups. The findings suggest that SUS-TAS can be used to assess resident attitudes toward sustainable tourism in an Eastern island context. Implications for future research and managerial practice are discussed.

Original languageEnglish
Article number100617
JournalTourism Management Perspectives
Publication statusPublished - 2020 Jan


  • Cross-cultural validation
  • Measurement invariance
  • Sustainable tourism

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management


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