Marketing Tourism Products in Virtual Reality: Moderating Effect of Product Complexity

Chung Hao Chan, King Yin Wong, Tsz Wai Lui*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Fingerprint

Dive into the research topics of 'Marketing Tourism Products in Virtual Reality: Moderating Effect of Product Complexity'. Together they form a unique fingerprint.

Business & Economics