Managing Value Co-Creation In The Tourism Industry

Francesca Cabiddu*, Tsz Wai Lui, Gabriele Piccoli

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

232 Citations (Scopus)


The continuing development and widespread adoption of information technology (IT) has deeply influenced the tourism industry. Despite recent attention, we lack a clear understanding of the process by which partners co-create and share IT-enabled value. Grounded in Service-Dominant logic (S-D logic), this study examines how IT enables value co-creation in tourism and why some players appear to appropriate the value co-created in the partnership more successfully compared to others. Our results suggest that operators that achieve superior performance in terms of appropriating value do so because of superior strategic fit with the objectives of the value co-creation initiative, synergy with other members of the network, and IT readiness to conduct business electronically.

Original languageEnglish
Pages (from-to)86-107
Number of pages22
JournalAnnals of Tourism Research
Publication statusPublished - 2013 Jul
Externally publishedYes


  • Information technology
  • Multiple case
  • Service-Dominant logic
  • Theory building
  • Value appropriation
  • Value co-creation

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management


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