Skip to main navigation Skip to search Skip to main content

Is this AI sexist? The effects of a biased AI's anthropomorphic appearance and explainability on users’ bias perceptions and trust

  • Hou Tsung-Yu
  • , Tseng Yu-Chia
  • , Yuan Chien Wen (Tina)*
  • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Abstract

Biases in artificial intelligence (AI), a pressing issue in human-AI interaction, can be exacerbated by AI systems’ opaqueness. This paper reports on our development of a user-centered explainable-AI approach to reducing such opaqueness, guided by the theoretical framework of anthropomorphism and the results of two 3 × 3 between-subjects experiments (n = 207 and n = 223). Specifically, those experiments investigated how, in a gender-biased hiring situation, three levels of AI human-likeness (low, medium, high) and three levels of richness of AI explanation (none, lean, rich) influenced users’ 1) perceptions of AI bias and 2) adoption of AI's recommendations, as well as how such perceptions and adoption varied across participant characteristics such as gender and pre-existing trust in AI. We found that comprehensive explanations helped users to recognize AI bias and mitigate its influence, and that this effect was particularly pronounced among females in a scenario where females were being discriminated against. Follow-up interviews corroborated our quantitative findings. These results can usefully inform explainable AI interface design.

Original languageEnglish
Article number102775
JournalInternational Journal of Information Management
Volume76
DOIs
Publication statusPublished - 2024 Jun
Externally publishedYes

Keywords

  • Anthropomorphism
  • Bias
  • Explainable AI
  • Gender
  • Human-AI interaction
  • Trust

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Computer Networks and Communications
  • Information Systems and Management
  • Marketing
  • Library and Information Sciences
  • Artificial Intelligence

Fingerprint

Dive into the research topics of 'Is this AI sexist? The effects of a biased AI's anthropomorphic appearance and explainability on users’ bias perceptions and trust'. Together they form a unique fingerprint.

Cite this