Is there the Pareto principle in public library circulation? A case study of one public library in Taiwan

Yi Ting Yang, Jiann Cherng Shieh

Research output: Contribution to journalArticle

Abstract

The Pareto Principle, also known as the 80/20 rule is currently an important and popular management rule applied to marketing and customer relationship management (CRM). The rule indicates that the vital few causes inputs or efforts bringing the most results, outputs, or rewards. Analyzing circulation data to understand the usage status of library collections can help libraries comprehend their patrons' behaviour. However, little research has been done to analyse circulation data of public libraries to reveal patrons' usage behaviours. This paper aimed to analyse the circulation data generated by a municipality public library in Taiwan to gauge if the Pareto Principle manifested in this context. Subsequently, using bibliomining analysis, this research further identified vital patrons and their characteristics, as well as book-borrowed distributions to help analyse patrons' book borrowing behaviour to improve the efficiency of library management and library marketing as well as CRM. The circulation data of the public library follows the Pareto Principle, approximating to the 80/20 rule. Findings showed that when the accumulative percentage of patron is 24.7 percent, the accumulative percentage of borrowed books is 75.3 percent. The vital few patrons borrow the majority of the collections. This paper is the first study to reveal that the Pareto Principle could be found in circulation data of a public library in Taiwan. It could help libraries identify vital patrons and major collections, and improve the efficiency of their management and marketing activities in future. For other types of libraries, it would be interesting for us to explore the existence of the Pareto Principle further.

Original languageEnglish
Pages (from-to)97-113
Number of pages17
JournalMalaysian Journal of Library and Information Science
Volume24
Issue number2
DOIs
Publication statusPublished - 2019 Jan 1

Fingerprint

Taiwan
management
marketing
customer
efficiency
reward
municipality
cause

Keywords

  • 80/20 Rule
  • Bibliomining
  • Book loan behaviour
  • Pareto Principle
  • Public Libraries

ASJC Scopus subject areas

  • Library and Information Sciences

Cite this

@article{8016e639b8e44b578d637aa8c9d8a1e6,
title = "Is there the Pareto principle in public library circulation? A case study of one public library in Taiwan",
abstract = "The Pareto Principle, also known as the 80/20 rule is currently an important and popular management rule applied to marketing and customer relationship management (CRM). The rule indicates that the vital few causes inputs or efforts bringing the most results, outputs, or rewards. Analyzing circulation data to understand the usage status of library collections can help libraries comprehend their patrons' behaviour. However, little research has been done to analyse circulation data of public libraries to reveal patrons' usage behaviours. This paper aimed to analyse the circulation data generated by a municipality public library in Taiwan to gauge if the Pareto Principle manifested in this context. Subsequently, using bibliomining analysis, this research further identified vital patrons and their characteristics, as well as book-borrowed distributions to help analyse patrons' book borrowing behaviour to improve the efficiency of library management and library marketing as well as CRM. The circulation data of the public library follows the Pareto Principle, approximating to the 80/20 rule. Findings showed that when the accumulative percentage of patron is 24.7 percent, the accumulative percentage of borrowed books is 75.3 percent. The vital few patrons borrow the majority of the collections. This paper is the first study to reveal that the Pareto Principle could be found in circulation data of a public library in Taiwan. It could help libraries identify vital patrons and major collections, and improve the efficiency of their management and marketing activities in future. For other types of libraries, it would be interesting for us to explore the existence of the Pareto Principle further.",
keywords = "80/20 Rule, Bibliomining, Book loan behaviour, Pareto Principle, Public Libraries",
author = "Yang, {Yi Ting} and Shieh, {Jiann Cherng}",
year = "2019",
month = "1",
day = "1",
doi = "10.22452/mjlis.vol24no2.6",
language = "English",
volume = "24",
pages = "97--113",
journal = "Malaysian Journal of Library and Information Science",
issn = "1394-6234",
publisher = "Faculty of Computer Science and Information Technology",
number = "2",

}

TY - JOUR

T1 - Is there the Pareto principle in public library circulation? A case study of one public library in Taiwan

AU - Yang, Yi Ting

AU - Shieh, Jiann Cherng

PY - 2019/1/1

Y1 - 2019/1/1

N2 - The Pareto Principle, also known as the 80/20 rule is currently an important and popular management rule applied to marketing and customer relationship management (CRM). The rule indicates that the vital few causes inputs or efforts bringing the most results, outputs, or rewards. Analyzing circulation data to understand the usage status of library collections can help libraries comprehend their patrons' behaviour. However, little research has been done to analyse circulation data of public libraries to reveal patrons' usage behaviours. This paper aimed to analyse the circulation data generated by a municipality public library in Taiwan to gauge if the Pareto Principle manifested in this context. Subsequently, using bibliomining analysis, this research further identified vital patrons and their characteristics, as well as book-borrowed distributions to help analyse patrons' book borrowing behaviour to improve the efficiency of library management and library marketing as well as CRM. The circulation data of the public library follows the Pareto Principle, approximating to the 80/20 rule. Findings showed that when the accumulative percentage of patron is 24.7 percent, the accumulative percentage of borrowed books is 75.3 percent. The vital few patrons borrow the majority of the collections. This paper is the first study to reveal that the Pareto Principle could be found in circulation data of a public library in Taiwan. It could help libraries identify vital patrons and major collections, and improve the efficiency of their management and marketing activities in future. For other types of libraries, it would be interesting for us to explore the existence of the Pareto Principle further.

AB - The Pareto Principle, also known as the 80/20 rule is currently an important and popular management rule applied to marketing and customer relationship management (CRM). The rule indicates that the vital few causes inputs or efforts bringing the most results, outputs, or rewards. Analyzing circulation data to understand the usage status of library collections can help libraries comprehend their patrons' behaviour. However, little research has been done to analyse circulation data of public libraries to reveal patrons' usage behaviours. This paper aimed to analyse the circulation data generated by a municipality public library in Taiwan to gauge if the Pareto Principle manifested in this context. Subsequently, using bibliomining analysis, this research further identified vital patrons and their characteristics, as well as book-borrowed distributions to help analyse patrons' book borrowing behaviour to improve the efficiency of library management and library marketing as well as CRM. The circulation data of the public library follows the Pareto Principle, approximating to the 80/20 rule. Findings showed that when the accumulative percentage of patron is 24.7 percent, the accumulative percentage of borrowed books is 75.3 percent. The vital few patrons borrow the majority of the collections. This paper is the first study to reveal that the Pareto Principle could be found in circulation data of a public library in Taiwan. It could help libraries identify vital patrons and major collections, and improve the efficiency of their management and marketing activities in future. For other types of libraries, it would be interesting for us to explore the existence of the Pareto Principle further.

KW - 80/20 Rule

KW - Bibliomining

KW - Book loan behaviour

KW - Pareto Principle

KW - Public Libraries

UR - http://www.scopus.com/inward/record.url?scp=85074516293&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85074516293&partnerID=8YFLogxK

U2 - 10.22452/mjlis.vol24no2.6

DO - 10.22452/mjlis.vol24no2.6

M3 - Article

AN - SCOPUS:85074516293

VL - 24

SP - 97

EP - 113

JO - Malaysian Journal of Library and Information Science

JF - Malaysian Journal of Library and Information Science

SN - 1394-6234

IS - 2

ER -