Investor Attention, Fee Structure, and Newly Issued Funds

Hong Yi Chen*, Hsuan Chi Chen, Christine W. Lai, Pei Ling Yang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review


This study examines the impact of investor attention on the fund inflows and survival of newly issued equity and bond funds. We employ the residual search volume index (RSVI) from Google Trends to directly measure investor attention to a mutual fund. We find that the RSVI is positively related to fund inflows for both new equity and bond funds. However, the RSVI is only positively related to the probability of survival for new equity funds, not for new bond funds. These results suggest that in addition to traditional channels such as advertising and sales forces, the Internet can serve as an alternative and effective tool for marketing and product distribution in the mutual fund industry.

Original languageEnglish
Article number2350011
JournalReview of Pacific Basin Financial Markets and Policies
Issue number2
Publication statusPublished - 2023 Jun 1


  • Mutual funds
  • fee structure
  • investor attention
  • survival

ASJC Scopus subject areas

  • Finance
  • Economics and Econometrics


Dive into the research topics of 'Investor Attention, Fee Structure, and Newly Issued Funds'. Together they form a unique fingerprint.

Cite this