TY - GEN
T1 - Investigating Perceived Message Credibility and Detection Accuracy of Fake and Real Information Across Information Types and Modalities.
AU - Tseng, Yu Chia
AU - Yuan, Chien Wen Tina
N1 - Publisher Copyright:
© 2023 Owner/Author.
PY - 2023/4/19
Y1 - 2023/4/19
N2 - (Mis-)information thrives on social media, so it has become increasingly important for users to tell real from misleading content because erroneously following misinformation can cause serious consequences. In this study, we investigated users' subjective perceived information credibility and objective detection accuracy of fake and real information across three topics, each of which was delivered via two modalities. We conducted an online within-subject experiment (n = 293) with a three (information topics: health, science, and life) by two (modalities: text and image) by two (veracity: real and fake) design. Overall, our participants were better at identifying fake information from real information. Results also found that information types significantly mediated information modality and veracity. For real information, the text mode helped people perceive credibility in health, life, and science topics. However, for false information, the image mode helped raised the perceived credibility of life information than the text mode.
AB - (Mis-)information thrives on social media, so it has become increasingly important for users to tell real from misleading content because erroneously following misinformation can cause serious consequences. In this study, we investigated users' subjective perceived information credibility and objective detection accuracy of fake and real information across three topics, each of which was delivered via two modalities. We conducted an online within-subject experiment (n = 293) with a three (information topics: health, science, and life) by two (modalities: text and image) by two (veracity: real and fake) design. Overall, our participants were better at identifying fake information from real information. Results also found that information types significantly mediated information modality and veracity. For real information, the text mode helped people perceive credibility in health, life, and science topics. However, for false information, the image mode helped raised the perceived credibility of life information than the text mode.
KW - Information modality
KW - detection accuracy
KW - information topics
KW - information veracity
KW - perceived message credibility
UR - http://www.scopus.com/inward/record.url?scp=85158169239&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85158169239&partnerID=8YFLogxK
U2 - 10.1145/3544549.3585719
DO - 10.1145/3544549.3585719
M3 - Conference contribution
AN - SCOPUS:85158169239
T3 - Conference on Human Factors in Computing Systems - Proceedings
BT - CHI 2023 - Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems
PB - Association for Computing Machinery
T2 - 2023 CHI Conference on Human Factors in Computing Systems, CHI 2023
Y2 - 23 April 2023 through 28 April 2023
ER -