Internal marketing, customer orientation, and organizational commitment: Moderating effects of work status

Meiju Huang, Mei-Yen Chen

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Associations among internal marketing, customer orientation, and organizational commitment were examined, particularly with regard to the moderating effects of work status on the relationships between internal marketing and customer orientation or organizational commitment, in a cross-sectional design with structural equation modeling. Two studies (Ns = 119 and 251) were conducted among fulland part-time service employees at Taipei Sports Centers. Internal marketing was associated with organizational commitment and customer orientation. Customer orientation was associated with organizational commitment and partially mediated the relation between internal marketing and organizational commitment. Furthermore, work status significantly moderated the relationships between internal marketing and customer orientation but not between internal marketing and organizational commitment. Implications and directions for future research were discussed.

Original languageEnglish
Pages (from-to)1192-1210
Number of pages19
JournalPsychological Reports
Volume113
Issue number1
DOIs
Publication statusPublished - 2013 Nov 6

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ASJC Scopus subject areas

  • Medicine(all)
  • Psychology(all)

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