Impacts of school innovation management on school selecting intentions: Service quality and school image as mediators

Hsiang His Liu, Yu Chuan Chen, Hsiao Hui Cheng

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study tries to explore the mediatory roles of service quality and school image in the relationships between school innovation management and school-selecting intentions for public junior high schools. A survey was conducted to collect data, which were then analyzed using the structural equation model. The empirical results reveal that the school innovation management has a positive effect on service quality and school image, and that both service quality and school image positively affect school-selecting intentions. In addition, service quality has a positive effect on school image. Furthermore, both service quality and school image play effective and positive intermediary roles in the adopted research model. Suggestions are also provided on innovation management in public junior high schools in this study.

Original languageEnglish
Pages (from-to)59-88
Number of pages30
JournalJournal of Research in Education Sciences
Volume61
Issue number4
DOIs
Publication statusPublished - 2016 Dec

Keywords

  • Innovation management
  • School image
  • School selecting intentions
  • Service quality

ASJC Scopus subject areas

  • Education

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