Imagining future success: Imaginative capacity on the perceived performance of potential agrisocio entrepreneurs

Chaoyun Liang*, Chi Cheng Chang, Chao Tung Liang, Yu Cheng Liu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

21 Citations (Scopus)


Although social entrepreneurship has been the subject of considerable research and practitioner attention, detailed studies of the potential entrants, their perception of business performance, and the factors influencing this perception are rare. This study reviewed empirical data to determine how the imaginative capacities of potential entrepreneurs affect their perceived success in operating agrisocio enterprises. The reliability and validity, and the direct and interactive effects among different imaginative capacities were analysed. The study indicated that although conceiving and transforming imagination were positively related to all the dimensions of perceived performance, initiating imagination was negatively related to the dimensions of business operations and service programmes. Some interactions among the three types of imagination were also found. This study contributes to the social entrepreneurship literature by theorising and testing how imaginative capacities can be beneficial to potential entrants for perceiving business success.

Original languageEnglish
Pages (from-to)161-174
Number of pages14
JournalThinking Skills and Creativity
Publication statusPublished - 2017 Mar 1


  • Agrisocio entrepreneur
  • Imaginative capacity
  • Perceived performance
  • Potential entrant
  • Social entrepreneurship

ASJC Scopus subject areas

  • Education


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