How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS

Shih Ju Wang; Chao Hui Liu

How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS

Shih Ju Wang, Chao Hui Liu

Department of Business Administration

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

The current study extends research on social exchange theory and organizational justice to virtual customer organizations (guilds) in online setting. The authors propose a theoretical model and argue that organizational justice in massively multiplayer online role playing games (MMORPGS) will help foster guild leader-member exchange (LMX) relationships, enhance guild members' identification toward their guilds and the MMORPGs, and subsequently increase guild members' purchase intention of virtual items. The structural equation model was tested with a sample of 321 MMORPG players from Taiwan. Our results supported most predictions and provide new insights for both researchers and practitioners.

Original language	English
Title of host publication	Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015
Editors	Pedro Isaias, Luis Rodrigues, Heredina Fernandez Betancort, Piet Kommers, Guo Chao Peng
Publisher	IADIS
Pages	241-243
Number of pages	3
ISBN (Electronic)	9789898533418
Publication status	Published - 2015
Event	International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Las Palmas de Gran Canaria, Spain Duration: 2015 Jul 21 → 2015 Jul 23

Publication series

Name	Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015

Conference

Conference	International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015
Country/Territory	Spain
City	Las Palmas de Gran Canaria
Period	2015/07/21 → 2015/07/23

Keywords

Identification
LMX relationships
Organizational justice
Purchase intention

ASJC Scopus subject areas

Computer Science(all)

Cite this

Wang, S. J., & Liu, C. H. (2015). How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS. In P. Isaias, L. Rodrigues, H. F. Betancort, P. Kommers, & G. C. Peng (Eds.), Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015 (pp. 241-243). (Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015). IADIS.

How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS. / Wang, Shih Ju; Liu, Chao Hui.

Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015. ed. / Pedro Isaias; Luis Rodrigues; Heredina Fernandez Betancort; Piet Kommers; Guo Chao Peng. IADIS, 2015. p. 241-243 (Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Wang, SJ & Liu, CH 2015, How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS. in P Isaias, L Rodrigues, HF Betancort, P Kommers & GC Peng (eds), Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015. Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015, IADIS, pp. 241-243, International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015, Las Palmas de Gran Canaria, Spain, 2015/07/21.

Wang SJ, Liu CH. How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS. In Isaias P, Rodrigues L, Betancort HF, Kommers P, Peng GC, editors, Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015. IADIS. 2015. p. 241-243. (Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015).

Wang, Shih Ju ; Liu, Chao Hui. / How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS. Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015. editor / Pedro Isaias ; Luis Rodrigues ; Heredina Fernandez Betancort ; Piet Kommers ; Guo Chao Peng. IADIS, 2015. pp. 241-243 (Proceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015).

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abstract = "The current study extends research on social exchange theory and organizational justice to virtual customer organizations (guilds) in online setting. The authors propose a theoretical model and argue that organizational justice in massively multiplayer online role playing games (MMORPGS) will help foster guild leader-member exchange (LMX) relationships, enhance guild members' identification toward their guilds and the MMORPGs, and subsequently increase guild members' purchase intention of virtual items. The structural equation model was tested with a sample of 321 MMORPG players from Taiwan. Our results supported most predictions and provide new insights for both researchers and practitioners.",

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How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS

Abstract

Publication series

Conference

Keywords

ASJC Scopus subject areas

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