How organizational justice affect leader-member exchange relationships, guild identification, game identification, and purchase intention in MMORPGS

Shih Ju Wang, Chao Hui Liu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

The current study extends research on social exchange theory and organizational justice to virtual customer organizations (guilds) in online setting. The authors propose a theoretical model and argue that organizational justice in massively multiplayer online role playing games (MMORPGS) will help foster guild leader-member exchange (LMX) relationships, enhance guild members' identification toward their guilds and the MMORPGs, and subsequently increase guild members' purchase intention of virtual items. The structural equation model was tested with a sample of 321 MMORPG players from Taiwan. Our results supported most predictions and provide new insights for both researchers and practitioners.

Original languageEnglish
Title of host publicationProceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015
EditorsPedro Isaias, Luis Rodrigues, Heredina Fernandez Betancort, Piet Kommers, Guo Chao Peng
PublisherIADIS
Pages241-243
Number of pages3
ISBN (Electronic)9789898533418
Publication statusPublished - 2015
EventInternational Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Las Palmas de Gran Canaria, Spain
Duration: 2015 Jul 212015 Jul 23

Publication series

NameProceedings of the International Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015 - Part of the Multi Conference on Computer Science and Information Systems 2015

Conference

ConferenceInternational Conferences on ICT, Society and Human Beings 2015, ICT 2015, Web Based Communities and Social Media 2015, WBC 2015 and Connected Smart Cities 2015, CSC 2015
CountrySpain
CityLas Palmas de Gran Canaria
Period2015/07/212015/07/23

Keywords

  • Identification
  • LMX relationships
  • Organizational justice
  • Purchase intention

ASJC Scopus subject areas

  • Computer Science(all)

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