How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

  • Fei Zhou
  • , Jian Mou*
  • , Qiulai Su
  • , Yen Chun Jim Wu
    • *Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

72 Citations (Scopus)

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Psychology

Social Sciences