How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity

Fei Zhou, Jian Mou*, Qiulai Su, Yen Chun Jim Wu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

41 Citations (Scopus)

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Psychology

Earth and Planetary Sciences

Social Sciences

Immunology and Microbiology