High technology service value maximization through an mcdm-based innovative e-business model

Chi Yo Huang, Gwo Hshiung Tzeng, Wen Rong Ho, Hsiu Tyan Chuang, Yeou Feng Lue

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The emergence of the Internet has changed the high technology marketing channels thoroughly in the past decade while E-commerce has already become one of the most efficient channels which high technology firms may skip the intermediaries and reach end customers directly. However, defining appropriate e-business models for commercializing new high technology products or services through Internet are not that easy. To overcome the above mentioned problems, a novel analytic framework based on the concept of high technology customers' competence set expansion by leveraging high technology service firms' capabilities and resources as well as novel multiple criteria decision making (MCDM) techniques, will be proposed in order to define an appropriate e-business model. An empirical example study of a silicon intellectual property (SIP) commercialization e-business model based on MCDM techniques will be provided for verifying the effectiveness of this novel analytic framework. The analysis successful assisted a Taiwanese IC design service firm to define an e-business model for maximizing its customer's SIP transactions. In the future, the novel MCDM framework can be applied successful to novel business model definitions in the high technology industry.

Original languageEnglish
Title of host publicationCutting-Edge Research Topics on Multiple Criteria Decision Making
Subtitle of host publication20th International Conference, MCDM 2009, Chengdu/Jiuzhaigou, Proceedings
Pages797-805
Number of pages9
DOIs
Publication statusPublished - 2009 Aug 14

Publication series

NameCommunications in Computer and Information Science
Volume35
ISSN (Print)1865-0929

Keywords

  • Analytic Network Process (ANP)
  • E-Business Model
  • E-Commerce
  • Innovation
  • Integrated Circuit (IC)
  • Semiconductor
  • Silicon Intellectual Property (SIP)

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)

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  • Cite this

    Huang, C. Y., Tzeng, G. H., Ho, W. R., Chuang, H. T., & Lue, Y. F. (2009). High technology service value maximization through an mcdm-based innovative e-business model. In Cutting-Edge Research Topics on Multiple Criteria Decision Making: 20th International Conference, MCDM 2009, Chengdu/Jiuzhaigou, Proceedings (pp. 797-805). (Communications in Computer and Information Science; Vol. 35). https://doi.org/10.1007/978-3-642-02298-2_116