Green organizational identity and green innovation

Ching Hsun Chang, Yu Shan Chen*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

90 Citations (Scopus)

Abstract

Purpose: The authors aim to apply an "interpretive context - organizational action - outcome" framework to explore the positive effect of green organizational identity on green innovation performance. Besides, they would like to verify that both environmental commitment and environmental organizational legitimacy mediate between green organizational identity and green innovation performance. Design/methodology/approach: The authors utilize a hybrid research method that includes both questionnaire data and public data to test the hypotheses to satisfy the triangulation in methodology. In addition, structural equation modeling (SEM) is used to perform the empirical research. Findings: The results show that green organizational identity would positively affect green innovation performance. Moreover, green organizational identity could positively influence green innovation performance indirectly via environmental commitment and environmental organizational legitimacy. Firms should increase their green organizational identity, environmental commitment, and environmental organizational legitimacy to enhance their green innovation performance. Furthermore, the authors find out that green organizational identity, environmental commitment, environmental organizational legitimacy, and green innovation performance of small and medium-sized enterprises (SMEs) are lower than those of large enterprises in Taiwan. Originality/value: The authors develop a research framework to explore the positive effect of green organizational identity on green innovation and explore the mediation effects of environmental commitment and environmental organizational legitimacy.

Original languageEnglish
Pages (from-to)1056-1070
Number of pages15
JournalManagement Decision
Volume51
Issue number5
DOIs
Publication statusPublished - 2013 May
Externally publishedYes

Keywords

  • Environmental commitment
  • Environmental management
  • Environmental organizational legitimacy
  • Green innovation
  • Green organizational identity
  • Innovation

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Management Science and Operations Research

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