Abstract
This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The research results are beneficial to the manufacturing industry of Taiwan.
| Original language | English |
|---|---|
| Title of host publication | PICMET'11 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management in the Energy-Smart World |
| Publication status | Published - 2011 |
| Externally published | Yes |
| Event | Portland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11 - Portland, OR, United States Duration: 2011 Jul 31 → 2011 Aug 4 |
Publication series
| Name | PICMET: Portland International Center for Management of Engineering and Technology, Proceedings |
|---|
Other
| Other | Portland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11 |
|---|---|
| Country/Territory | United States |
| City | Portland, OR |
| Period | 2011/07/31 → 2011/08/04 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
ASJC Scopus subject areas
- General Business,Management and Accounting
- Strategy and Management
- Management Science and Operations Research
- Management of Technology and Innovation
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