Green innovation performance: Antecedent and consequence

Ching Hsun Chang*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The research results are beneficial to the manufacturing industry of Taiwan.

Original languageEnglish
Title of host publicationPICMET'11 - Portland International Center for Management of Engineering and Technology, Proceedings - Technology Management in the Energy-Smart World
Publication statusPublished - 2011
Externally publishedYes
EventPortland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11 - Portland, OR, United States
Duration: 2011 Jul 312011 Aug 4

Publication series

NamePICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Other

OtherPortland International Center for Management of Engineering and Technology - Technology Management in the Energy-Smart World, PICMET'11
Country/TerritoryUnited States
CityPortland, OR
Period2011/07/312011/08/04

ASJC Scopus subject areas

  • Business, Management and Accounting(all)
  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation

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