Gratifications and social network service usage: The mediating role of online experience

Lan Ying Huang, Ying Jiun Hsieh, Yen Chun Jim Wu

Research output: Contribution to journalArticle

65 Citations (Scopus)

Abstract

This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites.

Original languageEnglish
Pages (from-to)774-782
Number of pages9
JournalInformation and Management
Volume51
Issue number6
DOIs
Publication statusPublished - 2014 Jan 1

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Keywords

  • Flow theory
  • Social network services
  • Uses and gratifications

ASJC Scopus subject areas

  • Management Information Systems
  • Information Systems
  • Information Systems and Management

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