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Fan participation behaviour in baseball: An application of the theory of planned behaviour
Chih Fu Cheng
, Lung Hung Chen
,
Mei Yen Chen
, Wan Chen Lu
*
*
Corresponding author for this work
Department of Physical Education and Sport Sciences
Graduate Institute of Sport, Leisure and Hospitality Management
Research output
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Contribution to journal
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Article
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peer-review
17
Citations (Scopus)
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INIS
fans
100%
applications
100%
psychological behavior
100%
control
50%
taiwan
25%
norm
25%
attitudes
25%
china
25%
equations
25%
marketing
25%
Social Sciences
Baseball
100%
Participation Behavior
100%
Chinese
33%
Sports Marketing
33%
Leisure Activity
33%
Sporting Event
33%
Psychology
Theory of Planned Behavior
100%
Perceived Behavioral Control
100%
Leisure Activity
50%
Subjective Norm
50%
Computer Science
Behavioral Intention
100%
Structural Equation
50%
Subjective Norm
50%
Economics, Econometrics and Finance
Consumer Attitude
100%
Marketing
25%