@inproceedings{52b3e6b7875c4cdbbe3f2f6226983004,
title = "Eye-tracking analyses of text-and-graphic design effects on E-book reading process and performance: {"}Spanish color vocabulary {"} as an example",
abstract = "This study aimed to explore how graphical design effects on learner's E-book control and visual behaviors by an eye-tracking experiment. The participants were twelve university students with novice experience of Spanish who were asked to read and learn basic Spanish vocabularies in E-book display on iPad. Participants were randomly assigned into two groups of reading materials with high-related graphics and low-related graphics. An ASL MobileEye eye tracker was used to track and record the gaze data of learners. Each participant's action of controls and visual attention during the experiment were observed and coded. Wilcoxon test, Mann-Whitney U tests and Pearson's correlation analyses were used to analyze the data. The results of this study suggest that low-related graphical design may reduce the effectiveness of learning. Future study is suggested to explore the effects of E-book cue design on students' visual attention and learning performance.",
keywords = "E-book, Eye tracking, Multimedia, reading, Visual attention",
author = "Pan, {Tse Wen} and Tsai, {Meng Jung}",
year = "2014",
language = "English",
series = "Workshop Proceedings of the 22nd International Conference on Computers in Education, ICCE 2014",
publisher = "Asia-Pacific Society for Computers in Education",
pages = "494--498",
editor = "Thepchai Supnithi and Kong, {Siu Cheung} and Ying-Tien Wu and Tomoko Kojiri and Chen-Chung Liu and Hiroaki Ogata and Akihiro Kashihara",
booktitle = "Workshop Proceedings of the 22nd International Conference on Computers in Education, ICCE 2014",
note = "22nd International Conference on Computers in Education, ICCE 2014 ; Conference date: 30-11-2014 Through 04-12-2014",
}