This research takes on the demand-side perspective to investigate how it influences export performance and thereby fills the incompleteness of international business and trade theories where only supply-side factors have been emphasized. The empirical study uses panel data for 10 industries and 10 countries over the period 1989-1999 to explore the impact of two demand-driven variables of the host country, namely consumer confidence and purchasing power. The results indicate that demand-driven variables indeed have significant influence on export performance, and the extent of influence varies across industries and countries.
|Translated title of the contribution||Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power|
|Original language||Chinese (Traditional)|
|Number of pages||16|
|Publication status||Published - 2002|
- consumer confidence
- export performance
- global competitive positioning