產業出口績效與全球競爭定位:地主國消費者信心與購買能力影響之研究

Translated title of the contribution: Export Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power

任 立中(Li-Chung Jen), 王 仕茹(Shih-Ju Wang), 吳 昭榮(Jau-Rung Wu)

Research output: Contribution to journalArticlepeer-review

Abstract

This research takes on the demand-side perspective to investigate how it influences export performance and thereby fills the incompleteness of international business and trade theories where only supply-side factors have been emphasized. The empirical study uses panel data for 10 industries and 10 countries over the period 1989-1999 to explore the impact of two demand-driven variables of the host country, namely consumer confidence and purchasing power. The results indicate that demand-driven variables indeed have significant influence on export performance, and the extent of influence varies across industries and countries.
Translated title of the contributionExport Performance and Global Competitive Positioning: The Influence of Host-Country Consumer Confidence and Purchasing Power
Original languageChinese (Traditional)
Pages (from-to)53-68
Number of pages16
Journal台灣管理學刊
Issue number1
Publication statusPublished - 2002

Keywords

  • consumer confidence
  • export performance
  • global competitive positioning

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