影響網路非計畫性購買之個人與情境的前置因素探討

Translated title of the contribution: Exploring the Personal and Situational Antecedents of the Internet Unplanned Purchase Behavior

沈 永正(Yung-Cheng Shen), 朱 家賢(Chia-Hsien Chu), 姜 哲祺(Cheh-Chih Chiang), 黃 河明(Ho-Ming Huang)

Research output: Contribution to journalArticlepeer-review

Abstract

The major purposes of the present research are to develop a scale to measure unplanned purchase behavior on the Internet, and investigate the antecedents of the Internet unplanned purchase behavior. An empirical study modeled with SEM showed that shopping enjoyment and browsing activities would influence unplanned purchase behavior, while product aesthetics, price promotions, and experienced search would indirectly influence unplanned purchase behavior via shopping enjoyment and browsing activities. The academic and managerial implications of the research were discussed.
Translated title of the contributionExploring the Personal and Situational Antecedents of the Internet Unplanned Purchase Behavior
Original languageChinese (Traditional)
Pages (from-to)457-482
Number of pages26
Journal電子商務學報
Issue number3
Publication statusPublished - 2010

Keywords

  • Unplanned purchase
  • Shopping enjoyment
  • Browsing activity
  • Personal antecedent
  • Situational antecedent

Fingerprint Dive into the research topics of 'Exploring the Personal and Situational Antecedents of the Internet Unplanned Purchase Behavior'. Together they form a unique fingerprint.

Cite this