Traditional questionnaires are completed through the use of paper and pencil. The mental imagery that we experience while reading is now known to have powerful effects on comprehension, memory and appreciation for text. The eLEES was designed and developed by the Center for excellence in e-Learning Sciences at the National Taiwan Normal University in Taiwan. Each animation-based item shared the same format with the eLEES (5-point Likert scale), and the system recorded each student's responses after the students clicked the submission button. It seems that ABQ presented a real item context and provided the identical 'item images' in context for the respondents. Ninety-four per cent of participants actually agreed that an ABQ item helps them understand the item context. A larger sample size is needed to further verify the advantage or disadvantage of ABQ in different perspectives.
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