Exploring correlations between market dynamics and job satisfaction in cable television systems

Research output: Contribution to journalArticle

Abstract

This study focuses mainly on the correlations among industrial and market factors of the cable television industry and employee job satisfaction regarding cable television systems from a perspective at the individual level, instead of from traditional industrial and market perspectives. Specifically, this research concerns the relationships among the market dynamics of Taiwan's cable television industry and employee job satisfaction regarding cable television systems, including corporate ownership, capital source, business type, market type, firm size, and customer size. This study conducted a questionnaire survey of all employees in 59 Taiwanese cable television systems. Of 5,179 total employees, 3,014 were surveyed and 2,545 respondents resulted in a successful return rate of 84 percent. The findings showed that business type has the greatest influence on employee job satisfaction, followed by market type, customer size, and firm size; though capital source and corporate ownership have less influence on employee job satisfaction.

Original languageEnglish
Pages (from-to)1-30
Number of pages30
JournalMass Communication Research
Issue number112
Publication statusPublished - 2012 Jul 1

Keywords

  • Cable television industry
  • Job satisfaction
  • Market dynamics
  • Media economics
  • S-C-P paradigm

ASJC Scopus subject areas

  • Communication

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