Exploring attractive messages in group package tour newspaper advertisements

Kuo Ching Wang; Po Chen Jao; Yu Shan Lin; Ying Zhi Guo

doi:10.2501/S0265048709200928

Exploring attractive messages in group package tour newspaper advertisements

Kuo Ching Wang^*
, Po Chen Jao
, Yu Shan Lin
, Ying Zhi Guo

^*Corresponding author for this work

Graduate Institute of Sport, Leisure and Hospitality Management

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Original language	English
Pages (from-to)	843-862
Number of pages	20
Journal	International Journal of Advertising
Volume	28
Issue number	5
DOIs	https://doi.org/10.2501/S0265048709200928
Publication status	Published - 2009

ASJC Scopus subject areas

Communication
Marketing

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@article{b3779345deed4f88bf6537bd661e8a3c,

title = "Exploring attractive messages in group package tour newspaper advertisements",

author = "Wang, \{Kuo Ching\} and Jao, \{Po Chen\} and Lin, \{Yu Shan\} and Guo, \{Ying Zhi\}",

year = "2009",

doi = "10.2501/S0265048709200928",

language = "English",

volume = "28",

pages = "843--862",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "5",

}

TY - JOUR

T1 - Exploring attractive messages in group package tour newspaper advertisements

AU - Wang, Kuo Ching

AU - Jao, Po Chen

AU - Lin, Yu Shan

AU - Guo, Ying Zhi

PY - 2009

Y1 - 2009

UR - https://www.scopus.com/pages/publications/77149121125

UR - https://www.scopus.com/pages/publications/77149121125#tab=citedBy

U2 - 10.2501/S0265048709200928

DO - 10.2501/S0265048709200928

M3 - Article

AN - SCOPUS:77149121125

SN - 0265-0487

VL - 28

SP - 843

EP - 862

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 5

ER -

Exploring attractive messages in group package tour newspaper advertisements

ASJC Scopus subject areas

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