Exploring attractive messages in group package tour newspaper advertisements

Kuo Ching Wang*, Po Chen Jao, Yu Shan Lin, Ying Zhi Guo

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)843-862
Number of pages20
JournalInternational Journal of Advertising
Issue number5
Publication statusPublished - 2009

ASJC Scopus subject areas

  • Communication
  • Marketing

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