| Original language | English |
|---|---|
| Pages (from-to) | 843-862 |
| Number of pages | 20 |
| Journal | International Journal of Advertising |
| Volume | 28 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2009 |
ASJC Scopus subject areas
- Communication
- Marketing
Exploring attractive messages in group package tour newspaper advertisements
Kuo Ching Wang*, Po Chen Jao, Yu Shan Lin, Ying Zhi Guo
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
4
Citations
(Scopus)