Exploring attractive messages in group package tour newspaper advertisements

Kuo Ching Wang, Po Chen Jao, Yu Shan Lin, Ying Zhi Guo

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume28
Issue number5
DOIs
Publication statusPublished - 2009

ASJC Scopus subject areas

  • Communication
  • Marketing

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