Exploring attractive messages in group package tour newspaper advertisements

Kuo Ching Wang, Po Chen Jao, Yu Shan Lin, Ying Zhi Guo

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume28
Issue number5
DOIs
Publication statusPublished - 2009 Jan 1

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newspaper advertisement
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Group package tour

ASJC Scopus subject areas

  • Communication
  • Marketing

Cite this

Exploring attractive messages in group package tour newspaper advertisements. / Wang, Kuo Ching; Jao, Po Chen; Lin, Yu Shan; Guo, Ying Zhi.

In: International Journal of Advertising, Vol. 28, No. 5, 01.01.2009.

Research output: Contribution to journalArticle

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SN - 0265-0487

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